Tras la primera edición, un 81 por cien de los alumnos se ha incorporado al mercado laboral contribuyendo al objetivo de introducir a más de quinientos hasta el año dos mil veinte.
Podrán ejercer funciones relacionadas con la venta de productos y servicios productos de Loreal en cualquier circuito de distribución y punto de venta del sector.
La iniciativa, impulsada por L’Oréal con la estrecha colaboración de la Fundación Tomillo, cuenta con la implicación de clientes como Aires, proveedores como Cegos y nuevos socios de la distribución que contribuirán a amplificar el programa.


Tras el éxito de la primera edición de “Embellece tu Futuro”, el programa de acción social de L’Oréal –gracias al cual un 81 por cien de los alumnos ha conseguido un empleo como consultor profesional de belleza–, se duplica la capacidad del programa con dos nuevas ediciones hasta final de año. Con la meta de formar, formar y facilitar el acceso a un trabajo a quinientos personas con escasos recursos o bien capacitación ya antes de dos mil veinte -cincuenta este primer año-, los alumnos, formados en una de las profesiones más demandadas del sector, podrán dedicarse a la comercialización de productos y servicios cosméticos en cualquier circuito de distribución y punto de venta, aparte de obtener las herramientas precisas para prosperar su situación actual.
Podrá ser la ocasión que aguardaba Nilsa, de treinta y nueve años, que desde el momento en que llegó a España hace 12 años no ha podido formarse y ha trabajado en otros campos que no requerían cualificación. “Ahora podré desarrollar un futuro laboral que aporte estabilidad a mí y a mi familia”, asegura. O bien de la de España Elena, de diecinueve años, sin trabajo por no tener experiencia ni capacitación. Como , 50 alumnos, incluyendo parados de larga duración, mas todos con el convencimiento de darle un giro a sus vidas y pasión por labrarse un futuro en la industria de la belleza.
El programa, vanguardista en el sector, está desarrollado por L’Oréal España con la cooperación de la Fundación Tomillo, el Centro Formativo Aires, Cegos y más de 100 empleados voluntarios de L’Oréal. Organizaciones del tercer campo, como la Fundación Ana Bella, dejan además de esto la integración de mujeres supervivientes de la violencia de género entre las beneficiarias. “Estamos contentísimos de la enorme acogida que el mercado laboral está brindando a quienes han pasado por la capacitación, todo ello nos anima a proseguir mejorando y ampliando la base de asociados colaboradores a medida que medra el programa”, afirma Igor Capracci, director de RSC de L’Oréal España. Por este motivo, en nuestros días se cierran acuerdos con empresas del campo y expertos en empleabilidad.
El curso consiste en una formación gratuita desarrollada ad hoc que consta de 400 horas -competencias comerciales y de atención al cliente, clases prácticas sobre el tratamiento y cuidados del pelo, la piel, sesiones experienciales-, incluyendo cien horas de prácticas en puntos de venta.

El compromiso social de Loreal

“Embellece tu Futuro” responde al compromiso global del Grupo L’Oréal de crear en el mundo entero y de acá por año dos mil veinte ocasiones de inserción laboral, directas e indirectas, para cien.000 personas en riesgo de exclusión social. En España, además del programa “Embellece tu Futuro”, L’Oréal asimismo cuenta con múltiples proyectos de integración laboral mediante centros especiales de empleo y otras ideas de suministro solidario con diferentes socios.
Puedes proseguir en Twitter las conversaciones con los hashtags:
#embellecetufuturo #lorealsostenible

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